Passion to create valuePGDM Program
CBS PGDM – A Unique Approach to Management Education
CBS PGDM provides the right tool kit to the students to ensure their success in future careers. The curriculum is a blend of on- and- off campus activities. On campus activities include classroom lectures, business consultation sessions and residential periods. The off-campus activities include in – company projects, business consultations and real time problem mitigation.
The Key for Our Successful PGDM: Integration of Industry Requirement, Content and Process
All those elements which are desired by industries but not usually found in traditional MBA program are incorporated in CBS curriculum. Various modules and courses are linked to the overall design of the PGDM, thereby CBS students experience the key management processes are connected in overall network and how business functions build on top of one another. The objective of CBS PGDM is to develop Analytical thinking, Strategic thinking, Facilitation of critical problem solving skills, Communication skills and Information analysis. CBS PGDM is closely interwoven with a network of industry interface through guest speakers from various companies and eminent members on the advisory board.
There’s no denying, the world is fast becoming Digital; rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more and companies have already taken notice of this and are adapting themselves to new circumstances.They are focusing on the digital aspects of marketing and on hiring the right skills to handle it. It is the future of marketing.
Why is digital marketing so important?
Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
While older generations will no doubt lament the demise of paper-based newspapers,books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.
First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. The bottom line is,the digital age is here to stay,and those businesses that do not adapt to the new marketing climate are at phenomenal risk of going obsolete in the near future.
Digital Marketing as a Career Option in India:
Digital marketing to create 1.5 lakh jobs by 2016 Digital Marketing will generate more than 20 lakh jobs in India by 2020 – Industry Experts.
A number of companies have begun to incorporate digital marketing as their primary marketing strategy as digital marketing will fetch ample of job opportunities. Fresh graduates need direction in emerging verticals and through digital marketing they not only get the direction but have ample opportunities to earn money and pursue successful careers as an entrepreneur or employee.Therefore acquiring skills in digital marketing ensures guaranteed jobs to students.The best part is that students of any stream or subjects can become skilled and adept at digital marketing. In a nutshell digital marketing provides abundant opportunities for fresher’s who are looking out for lucrative careers in digital marketing as a career option.
As the world gets globalized, the customers are enlightened and the competition is enormous, the importance of Business Analytics has become ever more pronounced than before. Customer retention needs a focused approach for almost all companies. Companies cannot lose a single customer as it is a threat and adding even one is not an easy task.Business Analytics came as godsend that allows companies to target customers at the right place and at the right time.
Modern information technology environment generates gigantic amounts of data (referred to as “Big Data”) from transactions, business interactions,social exchanges and sensors. With continued innovation revolving around digital technologies, the Internet and mobile computing, the amount of data continues to grow exponentially. There will soon be a shortage of talented analysts who can help corporations work with this much big data Business Analytics, from Carlton Business School, is designed for graduates to develop the skills in the area of Business Analytics and apply them in solving real business problems faced by leading corporates. Large corporate houses like Airtel, Vodafone, Walmart, Citibank, ICICI Bank, increasingly adopting analytics in their development processes. Consulting giants like Infosys, PwC, Accenture, IBM, are not far behind as they too have large teams offering Analytics solutions to their clients.
Analytics as a Career Option in India
- “India needs 250,000 analytics professionals by 2022.”
- Analytics, as an industry is set for exponential growth. With more and more data being available in digital form, need for smarter, faster, data based decisions is only going to increase. Consider following facts to substantiate what I am saying:
- According to Harvard Business Review (October 2012 edition), job of a data scientist is the attractive job of 21st century.
- According to the McKinsey Global Institute(In a May 2011 report): “By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions”.
NASSCOM has estimated that from 50,000 today, the demand for Analytics professionals in India will grow to 2,50,000.India will remain the preferred destination for Analytics Outsourcing as compared to other Asian countries like Philippines and China. Analytics require skills that are not easily available in these countries. India’s Analytics talent pool will be in high demand because of their process expertise and English language proficiency.
Passion to deep dive
This is a combination of Lectures, Real time case studies, Residential, Role plays, Presentations, Assignments and Project work. The focus is on participative method of learning. Experts from industry and academia are invited to share their views and experiences with the students. In CBS, have fun while you learn is the buzzword showing the friendly culture and approach for all its students.
Passion to equip
CBS PGDM is a 2 year programme spread over 4 semesters. : There would be summer internship in companies of repute at the end of 1st and 3rd Semesters.
Passion to explore
For the benefit of the students, CBS thought and planned to execute an International tour for all its interested students. This tour helps students to have both knowledge and cross cultural exposure. During the tour, mentor (professor) students spend time together in the pursuit of learning while working on a solution to an industry problem. Unlike a usual foreign trip which is mostly a leisure sojourn with a day’s visit to some industry, we deliver real international insight into a practical problem with fun unlimited to all our students…!!
Passion to be a game changer
CBS program is less about theory and focus is on application and implementation. There is a pool of participating companies which provide their problems to CBS for solutions. The students can submit project reports as assignments with solution to problems provided by participating companies. To assist the students in writing these assignments there would be Business Consultation sessions (Called Tutoring) by experts from industry in the relevant areas. This would be followed by a group presentation and peer evaluation before the final submission.
The assignment will be graded by a team of professors and would give written comments to the students thereby ensuring knowledge exposure. The students, under the guidance of experts will get an opportunity to:
- Analyze various organizations and their performance against national and international standards and experience the latest know-how and develop different action plans for change which can be implemented immediately in these organizations.
- Develop Social and Leadership skills as the outcome of the program would make students learn more about themselves as leaders and also strengthen their confidence in their ability to lead and develop innovative and proactive response to challenges, both at professional and personal levels.
Passion to deliver
PGDM Modules & Courses
The program consists of seven modules of 4 courses each
- International Management
- Financial Management
- Operations Management
- Marketing Management
- Information Technology Management
Students have to submit 8 projects reports and assignment in addition to a master thesis. There will be four residential periods handled by international experts / professors in HRM, Financial Management, Strategy and Operations Management. In addition interested students can participate in Marketing Management residential in a foreign country.
Passion to create opportunities
Courses in the 2nd year cater to the interest and aptitude of individual students in various functional areas, to enable them specialize in their area of interest. Knowing the demand, CBS proudly introduces special custom made modules to develop necessary skills for those interested in Family Owned Businesses and Start ups for enterprising entrepreneurs.
Passion for mastery
Emphasis is on continuous evaluation of student’s performance throughout the four semesters, project reports, assignments and the master thesis culminating in a CGPA score on a 10 point scale which is reflected by a letter grade. The curriculum is synchronized with ECTS (European Credit Transfer System) to facilitate necessary equivalence to validate their degree all over the world for their further studies or placements abroad.
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